The Real Beauty
What a difference a commercial can make...
With one month left in 2014, I'd like to make note of something I have been noticing more and more on T.V ads. Some companies, live Dove, have been focusing their ads on the natural beauty of women. Dove's Campaign for Real Beauty talks reminds women they are beautiful. They have been doing research into women's self-esteem and the statistics are surprising.
Only 4% of women consider themselves beautiful.
72% of girls feel pressured to be beautiful.
Media was never an advocate of natural beauty its inspiring to see Dove trying to make a difference.
P&G Always is another company running an ad about girls' self-esteem called "Like a girl." The ad shows teenage girls acting out phrases "hit like a girl" "fight like a girl" and so on. The teenage girls of course act wimpy and weak. Then they ask the same questions to 10 year old girls. They act like they would in any situations. The first time I was it, it popped up on YouTube and I was just going to skip it, I started watching it. I couldn't stop, I would of acted just like the teenage girls did.
P&G Always is another company running an ad about girls' self-esteem called "Like a girl." The ad shows teenage girls acting out phrases "hit like a girl" "fight like a girl" and so on. The teenage girls of course act wimpy and weak. Then they ask the same questions to 10 year old girls. They act like they would in any situations. The first time I was it, it popped up on YouTube and I was just going to skip it, I started watching it. I couldn't stop, I would of acted just like the teenage girls did.
I love that some companies are trying to promote better body images for women and teenagers. With all the publicity of size 0 models and makeup ads everywhere, it is what women need to be seeing.
Check out the full video: https://www.youtube.com/watch?v=UkTh_r66lDA
To learn more about Dove's Campaign for Real Beauty got to: http://www.dove.us/Our-Mission/Girls-Self-Esteem/Our-Research/default.aspx
I agree with you, I'm very happy that good companies like this still exist and that they are trying to make a difference. This is a great cause and I will support the companies that back it.
ReplyDeleteI loved that commercial. When I first saw it I actually skip it, then the next time it came up I decided to watch it completely. This commercial was so well done.
ReplyDeleteIt is great that companies are starting to do things in order to promote body image in women, who are extremely self-conscious. I thought the videos and commercials were a great way to express this.
ReplyDelete